Why Children's Online Privacy Is Different
Children interact with the internet differently than adults — they move quickly between apps, accept terms without reading them, and often don't recognize when they're sharing personal information. This makes them a particularly vulnerable population in the digital data economy.
Unlike adult users who can weigh a privacy trade-off consciously, children typically lack the context to understand what it means when a game asks for their location or a platform requests access to their microphone. The data collected during childhood can persist for years, sometimes forming profiles that follow a person well into adulthood.
For a broader look at how data collection works for all users, the beginner's guide to online privacy offers a useful foundation before diving into child-specific concerns.
Under 13
Age threshold for COPPA data protections
The U.S. Federal Trade Commission enforces COPPA, which sets 13 as the age below which verifiable parental consent is required for data collection.
72%
Children's apps with third-party trackers
Research published by the International Computer Science Institute found the majority of children's Android apps contained third-party tracking libraries.
8–12
Average age at first smartphone ownership
Common Sense Media research indicates most U.S. children receive their first smartphone between the ages of 8 and 12, increasing data exposure earlier.
What Data Apps and Games Actually Collect
Popular children's apps and games can collect a surprisingly wide range of information. Common data types include:
- Device identifiers — unique codes tied to a specific phone or tablet
- Location data — sometimes precise GPS coordinates, sometimes approximate region
- Behavioral data — how long a child plays, what they click on, and in what order
- Voice recordings — if a device has a microphone and the app requests access
- Photos and contacts — when camera or address book permissions are granted
Much of this data is collected to power targeted advertising or to be sold to third-party data brokers. Even apps marketed as educational or child-friendly may share data with ad networks. The privacy trade-offs of free apps explains why this business model is so common and what it means for users of all ages.
"Free" Doesn't Mean No Cost to Privacy
Many no-cost apps and games aimed at children are funded by advertising that depends on detailed user profiles. Before letting a child use a free app, check its privacy policy for mentions of third-party advertising or data sharing. If there is no clear privacy policy, treat that as a red flag.
Legal Protections for Children: COPPA Explained
The Children's Online Privacy Protection Act — commonly known as COPPA — is the primary U.S. federal law governing children's online data. It requires that websites and online services directed at children under 13 obtain verifiable parental consent before collecting personal information from those children.
Key things COPPA requires of covered operators:
- Post a clear privacy policy explaining what data is collected and why
- Provide parents with a way to review and delete their child's data
- Not condition participation on a child providing more personal data than necessary
Age Gates Are Not a Guarantee
Many platforms use a simple age entry field to comply with COPPA — asking users to confirm they are 13 or older. This is easy for a child to bypass by entering a false birth year. Parents should not rely on platform age gates as a primary protection, particularly for services not specifically designed for young children.
COPPA does not cover every app a child might use — only those designed for children or that knowingly collect data from them. A child using a general-audience platform by misrepresenting their age may not have the same protections. This is why parental oversight matters even when the law exists.
Practical Steps to Protect Your Child's Privacy
Legal protections create a baseline, but active parental steps are what close the gaps. Here are concrete actions to take:
- Review app permissions before downloading — on both iOS and Android, you can see what a given app requests (camera, location, contacts) before installation.
- Use family or supervised accounts — most mobile operating systems and platforms offer parental control modes that restrict data sharing and purchases.
- Audit existing apps regularly — delete apps your child no longer uses; they may still collect data in the background.
- Check privacy settings on platforms — the social media privacy audit guide walks through this process on major platforms, many of which children access.
- Manage shared devices carefully — if your child uses a household tablet or laptop, consider separate user profiles on shared devices to prevent account mixing.
When evaluating a new app for your child, search its name alongside the word 'privacy policy' and look specifically for the phrase 'third-party advertising.' If it appears without clear opt-out instructions, consider that a prompt to look for an alternative.
Privacy policies are required by law for child-directed services, but their plain-language disclosures vary widely. Searching specifically for advertising language cuts through boilerplate quickly.
Set a recurring reminder — every three to six months — to review what apps are installed on your child's devices and what permissions each one holds. Many permissions accumulate quietly over time.
App permissions can change with updates, and children often install apps without parents realizing. Regular audits catch data access that has expanded beyond what was originally agreed to.
Talking to Kids About Their Digital Footprint
Technical controls work best when paired with age-appropriate conversations. Children who understand why privacy matters are better equipped to make safer choices independently — especially as they get older and parental oversight naturally decreases.
A few conversation starters that work across age groups:
- "Why do you think a free game would want to know where you live?"
- "What would happen if a stranger could see everything you post or play?"
- "Let's read what this app wants permission to do before we download it."
For a broader approach to building digital awareness in children, including how to set household norms around technology use, the framework for family online safety offers structured guidance. The goal isn't to create anxiety about technology, but to help children develop the same critical thinking online that they use in the physical world.
This article provides general information about digital privacy practices and is not intended as legal advice. Parents seeking guidance on specific legal rights or disputes should consult a qualified legal professional.
The content on this site is for informational purposes only and is not a substitute for professional advice. Always consult a qualified professional for guidance specific to your situation.

